Eif Rivera

DJ KHALED, Nipsey Hussle, John Legend "Higher" (Eif Rivera, dir.)

Collabo king DJ Khalid might be known for self-promoting catchlines like WE THE BEST, but this new album finds him evolving far beyond that.  The album title redefines him as Father Of Asahd — named in tribute to his son — and this lead music video serves primarily as a tribute to and fund-raiser for the late Nipsey Hussle, whose on-camera performance with Khaled and John Legend sadly wound up being his last.

Lil Wayne "CoCo" (Eif Rivera, dir.)

Do you know why the caged Weezy sings? If you've been following the news about Lil Wayne's battles with label Cash Money, then you know the answer. The video keeps the same mixtape spirit of his new Sorry 4 the Wait 2 mixtape: It's filled with visual samples, it's got an off-the-cuff vibe, and it's released outside of his record label's preferred VEVO account.