Eminem

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Eminem "Walk On Water" (Rich Lee, dir.)

If a room full of rappers banged away randomly at typewriters for an infinite amount of time, would they write something as good as Eminem's "Stan"? Probably not, but this videos let's us into Em's creative process, as we see him metaphorically deal with with living up to his stature and navigating the sometimes icy waters of inspiration.

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Apple Music Premieres Eminem "Phenomenal" Music Film

You knew Eminem's history with both Jimmy Iovine and Dr. Dre meant he would show up in the Apple Music launch, but did you expect his contribution to be a music video that casts him as an ass-kicking Neo-style action-adventure star? Or, for John Malkovich to have a cameo as a mysterious purveyor of noodles and wisdom?  The nearly 8-minute big-budget opus starts in a hospital and ends with a helicopter leap to a rendezvous with Dr Dre — plus, instead of the usual Beats product placements, we get an integrated storyline with an Apple Watch.

update: as of October 1, 2015, the video is now up on YouTube and VEVO...

Community / Lyrical

Yelawolf f/ Eminem "Best Friend" (Kyle Cogan, dir.)

NEW LYRIC VIDEO: Yelawolf ft. Eminem // Best Friend

Watch it here: https://youtu.be/v14mUqxNH8s

Director: Kyle Cogan Producer: Marty Kane Animators: Kyle Cogan, Marty Kane, Adam Kane, and Yusuf Arthur McCoy.

Record Label: Interscope Records/Slumerican/Shady Records Post Production: Simian Design Group  Director Representation: Morgan Lane & LARK Content

Community / Lyrical

Eminem, Royce da 5'9, Big Sean, Danny Brown, Dej Loaf, Trick Trick "Detroit Vs. Everybody" (Kyle Cogan, dir.)

Eminem, Royce da 5'9", Big Sean, Danny Brown, Dej Loaf, Trick Trick // Detroit Vs. Everybody

Watch the video here: youtu.be/CaQ--nkusNQ

Record Label: Interscope/Shady Records Production: Simian Design Group & Third Wheel Entertainment Post Production: Simian Design Group Director Representation: Morgan Lane & LARK Content

Director: Kyle Cogan Producer: Megan St. John Director of Photography: Tom Kinstle Animation/VFX: Yusuf McCoy, Kyle Cogan, Marty Kane, and Jess Weber.

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Eminem f/ Sia "Guts Over Fear" (Syndrome, dir.)

In which our fighter learns that he can't summon his full power until he's pushed back against the wall... Eminem returns with this inspirational look back at overcoming his own odds while the video shows a similar story with a boxer.

PS: You weren't expecting the notoriously camerashy Sia to appear in this video, did you? Her wig is donned here by the distinctive model Chantelle Brown-Young aka Winnie Harlow, who has the skin condition vitiligo.

In Production

Eminem "Headlights" (Spike Lee, dir.)

Either Spike Lee is just a really big Eminem who's willing to pay a visit to the Detroit set of the rapper's "Headlights" video — during Knicks season, no less — or he's directing the video.

Bet on option two.

This, of course, wouldn't be the film director's first video — we've previously recapped his work, especially the Do The Right Thing tie-in video for Public Enemy "Fight The Power" — but it's been a long time since he came back to the short form.

Also, can we consider this a Big K.R.I.T. diss?