PS: Wouldn't it have been cool if the 24 hour-long-version — still up in all its glory at 24hoursofhappy.com — had won Best Longform aka Best Music Video Film. (Not Spoiler Alert: That Grammy went to 20 Feet From Stardom
Kendrick Lamar keeps troubles at bay during a long walk through the city thanks to good music, good vibes and a message of self-worth and love. Plus, it doesn't hurt that Ron "Mr Biggs" Isley is there to bless this revamp of his Isley Brothers classic "That Lady" (which you probably remember from many other usages).
Welcome to Fall Fest, as hosted by Pharrell Williams, Daft Punk and film director Edgar Wright. Despite the intergallactic leanings of all involved, things are kept fairly natural as they pay homage to the breeziest element. That's not to say they entirely stay earthbound: We have a troupe of ribbon dancers who could have blown in from the Crouching Tiger, Hidden Dragon remake and the (forgive the pun, please) very rocking Daft Punk cameo takes flight as well.
Boy, these ladies sure are growing up fast. 5H get tough and super-confident (even name-dropping FLOTUS) in this slick new performance piece, which also marks the start of a social media campaign partnership with dosomething.org to help young people (especially girls) with self-esteem and confidence issues.
The secret to his happiness might be the hat. Or, maybe it's allowing himself to dream all day and all night about beautiful women. Lucky for Pharrell, he's got the means to fill his video with girls girls girls and lots of surreal style via elaborate set-pieces orchestrated by Luis Cerveró (of CANADA fame).
Haim: If I Could Change Your Mind or How I Learned To Stop Worrying and Learned To Choreograph Dance...
Haim get categorized as an alternative band, but that's mainly due to the nonsensical modern music scene and how you brak a new act. Close your eyes and it's pop/r&b, especially on this track. So, why not embrace it and make a video that's crazy '80s. We're talking a lighted Haim sign that wouldn't be out of place on Solid Gold and full-on dance routines (choreographed by the notable Fatima Robinson, no less).
Do you have 24 hours to spare? If so, I want you to watch the new Pharrell clip "Get Happy," which is the world's first 24 hours video. Wisely, the intention here — besides getting those "holy shit, 24 hours!" headlines — seems to be for you to click along the circular timeline to explore different scenes, including interior dots that take you directly to Pharrell doing his thing as the song plays on repeat. You can then share that timecode — especlally if you happen to catch one of the video's famous guest stars, or other Easter Eggs — through a nifty tool.