This Is Frank

WATCH IT: Taylor Swift/Civil Wars "Safe & Sound" (Phil Andelman, dir.)

Taylor Swift may be depicted as pure as pure can be in this first video to support the Hunger Games soundtrack, but there's clearly some bits of menace are all around her as she makes her way across a countryside. Guests The Civil Wars deliver their performance safely/soundly by a fireplace, adding some warmth to the track. It's all very controlled and confident and quite possibly a stake in the heart of the Twilight franchise's hold on music tastemaking.  --> watch "Safe & Sound" (MTV premiere)

WATCH IT: Tyga "Rack City" (Chris Robinson, dir.)

This is how hot Tyga is right now with "Rack City" — The song has a new, higher end clip directed by superstar director Chris Robinson, and it's not even the forthcoming remix video with T.I. and Jeezy adding some ATL in with Tyga's LA. Mr Robot Films has his son Lil Chris Robinson on board as co-director, so maybe that is where the Vice City video game flavor comes from.

QUICK CLIP: Bleached "Searching..." (Molly Schiot & Beau Leon dir.)

A video as pure and simple as the hooks in this poppy punk tune by sister act Bleached. A mix of cameras — Super 8, 16mm and 35mm — capture Jessica and Jennifer Clavin as they search their way around a horse ranch. And for all your pop trivia fans (and Pop-Up Video producers): One of the cameramen is Jon Gries, best known as Uncle Rico from Napoleon Dynamite. --> watch "Searching Through The Past"