P!nk performs at great heights while also providing inspiration and leadership to a young woman at a house party as various emotions are conveyed through dance sequences and gravity gives way for some especially thrilling sequences.
"Water Baby" by Tom Misch ft. Loyle Carner, Directed by Georgia Hudson is a picturesque piece with blissful choreography captured on the icy sheets of a frozen lake, featuring Tom Misch's effortlessly cool vocals to match the frigid surroundings.
I thought that Water Baby wanted to be something poetic and subtly surreal that gave time to the lyrics and felt like a good flowing piece of liquid like restraint. The track has a kind of honest simplicity, it also has a proper classic groove to it, so I wanted to go in with some old school, simple, stripped back dancing to match - I saw the video immediately when I heard it, that first shot of a person dancing from a frozen sky, lucidly tripping at moonlight, I’m a sucker for a beautiful image.
Alecia Moore aka P!nk returns with plenty of fight and beauty in what you wish was a post-apocalyptic fantasy, but is surely meant to depict the here and now.
Georgia Hudson, director: Hearing the track, it was huge, and what an incredible opportunity to work with such relevance to our climate right NOW. Dance is a real passion to me, it seemed the right way to talk about these ideas, both the societal and inter personal versions of the tracks narrative.
Dance is so inclusive, it transcends semantics and is driven by emotion and response, which just seemed a perfect sensitive way to treat it; when we cast it I was explicit that we had no roles to fill, we were seeking the people that this video was going to be about. Choreographed by Nick and AJ of the Goldenboyz, the way they translated the conceptual messages into the dancers and Alicias bodies was extraoridnary.
The diner scene is so satisfying, staggering the raw, frustrated choreography both inside and outside of our location gave a really great image and consolidated the idea of a community uprising from everywhere, that you are outside looking in at first, until you are right inside and a part of it too.
Throughout all our dancing, it is meant to be driven from the stomach, guttural, raw and screaming, like a real expression and ante up. WHAT a crew of dancers we had, each one of them irreplaceable to this video. I have so many favourite moments in this video.
This was a mad production — Steve Annis pulls no punches with his lighting list, using a helicopter as a top light was a totally unique experience that also added to the atmosphere incredibly as we created these scenes, Steve absolutely made sure that we all understood NOTHING would be as good as an actual helicopter. True. Our helicopter ops were pretty gassed to be operating using 40-80mm zoom lenses on a shot over helicopter — an industry first apparently (geek note). Seeing the helicopter chase P!nks car only 3 feet from the ground was a moment for sure.
Working with Alecia was such an immense privilege, she really knows how to hold the creatives around her — She is so inspiring and so heartfelt and authentic."
Georgia Hudson takes us on an energetic choreographed journey through the night time streets of London for Nimmo's latest 'Dancing Makes Us Brave’.
Georgia Hudson, director: Making this video was an absolute mad pleasure, right from the get go. Before this track was born, I had written a short film called 'Club Relief' about the seeking of self on a night out and when I heard this song and met the Nimmo girls I couldn't keep it back, it felt like the right image for them and the right song for me. Nimmo were so open to including the Club Relief title within the video, which kind of goes to illustrate how respectful of creative collaboration they are - it is a beautiful treat to feel like you are working with an artist rather than for them. Laura Clayton commissioned this and she was able to have brought together people who feel the same things in our stomaches, I couldn't be happier with the process or the end result really - We had a stella crew including choreography by the skin shaking Holly Blakey, styling by Hannah Hopkins who always manages to sneak in something sensual - latex/fur/frills and everyone on our substantially female based team pulled no punches for this, it was a huge effort motivated by the spirit of something special, in large part that had to be the Nimmo girls, their enthusiasm and open hearts was an infectious drive in the process and my producers Katie Lambert and Ailsa Vanessa Tapping who enabled our wildest demands to come true, the power of good energy provides more than the budget sometimes.
We shot this over a temperate summers night in East London, lensed by Marc Gomez Del Moral - a bit of a coup to work with someone as sensitive and talented as him, infamous Richard James Lewis on steadicam unflinching as he had to back out of a club across a road ahead of moving cars while having his (not alexa mini) head doing a 360, steadicam always has to work so hard on music videos! Respect to them! Our incredible dancers bringing relentless drive to the visuals, Gianna G really blew me away with her free styling that you see near the start of the video, immense fluidity. I think that dancing does make us brave actually, and so does working with good people. Adrenalin rushes all round, hope it feels as good to watch as it did to make, its the right season to be heading out into the night."
This likely isn't what you think of when you think "dance video" but damned if it isn't a great example of how to make it work with its own off-kilter rhythm. Essentially an exploration piece, we encounter what could be a lost tribe living in a forgotten place, communing with one another through hypnotic movement and physical contact.