Filmed in Kyiv, Ukraine, this haunting, yet dizzying video opens with a written message from Ed Sheeran himself dedicating proceeds from it to humanitarian efforts to help the war-torn country.
A tricky video boasting lots of in-camera effects that take you from a bed to outerspace and beyond... all without ever leaving the video set.
Henry Schofield, director: "we want it to feel a bit tongue in cheek, a bit unexpected"... So went the conversation at our first meeting and 10 days later I'm trying to keep a straight face as Mr. Barlow and Mr. Owen stroll onto set with ginger permed wigs, with Howard moments later looking like an uber-tanned auditionee for Towie.
Besides their every-take-perfect professionalism and their great ideas... I gotta say, the guys are super down to earth and up for not taking it too seriously. Needless to say it was a brilliant experience working with them.
In one shot we're going from studio, to bed, to cheerleaders, to bathroom to kitchen...etc. Some furrowed brows and maybe a moment to two of "will this work" self doubt, but with a dream team of Katie Dolan as EP, Alicia Farren producing, Mikey Hollywood on production design, Ashley Wallen killer-chroeographer and Ben Todd keeping an all seeing eye on aesthetic, we felt like an A-Team all ready to Macgyver like put it together.
Here's a smart way to humanize Stromae, an International star on the verge of breaking America thanks to his stunning man or mannequin video "Papaoutai." Filmed in one-take, on VHS no less, at a party where Stromae updates Hot Jazz with his band and we catch snippets of stories as people evade or make eye-contact with the camera. And, as with all things shot on VHS: It was clearly recorded over something else.
