@MattypMcManus Hello - this may not be in your wheelhouse, but hey I think it's worth sharing! https://t.co/1e3rj361Zg 1 day 19 hours ago

Take That "These Days" (Henry Scholfield, dir.)

Take That - These Days

A tricky video boasting lots of in-camera effects that take you from a bed to outerspace and beyond... all without ever leaving the video set.

Henry Schofield, director: "we want it to feel a bit tongue in cheek, a bit unexpected"... So went the conversation at our first meeting and 10 days later I'm trying to keep a straight face as Mr. Barlow and Mr. Owen stroll onto set with ginger permed wigs, with Howard moments later looking like an uber-tanned auditionee for Towie. 

Besides their every-take-perfect professionalism and their great ideas... I gotta say, the guys are super down to earth and up for not taking it too seriously. Needless to say it was a brilliant experience working with them.

In one shot we're going from studio, to bed, to cheerleaders, to bathroom to kitchen...etc. Some furrowed brows and maybe a moment to two of "will this work" self doubt, but with a dream team of Katie Dolan as EP, Alicia Farren producing,  Mikey Hollywood on production design, Ashley Wallen killer-chroeographer and Ben Todd keeping an all seeing eye on aesthetic, we felt like an A-Team all ready to Macgyver like put it together. 

Artist
Song
Director
Label
Producer
Production Company
Director of Photography
Editor
Editing Company
Executive Producer
Commissioner
Mikey Hollywood, Production Designer
The Mill, Post-production

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