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Ingenuity Engine

Taylor Swift "Out of the Woods" (Joseph Kahn, dir.)

It's a fairy tale where Taylor Swift doesn't need to wait for any Prince Charming to save her in this latest epic collaboration with director Joseph Kahn. She just needs to decide to turn around and move on from her entanglements. That journey is anything but easy, however, as our heroine goes from the oceans edge to an icy peak and into a forest that's invariably filled with snarling dogs, menacing fire and malicious brances (note: I'd reference Evil Dead her, but why start the New Year that twisted, right?).

Taylor Swift "Bad Blood" Breaks Viewership Records

Yes, we know Taylor Swift is popular, but just to make sure you realize how big she is on the heels of her star-studded "Bad Blood" video, take a look at the numbers:

  • 20 million - "Bad Blood" broke the 24 hour VEVO record for most views in one day, getting nearly 20 million views in one day.
  • 37 million - Total "Bad Blood" views as I write this, four days after the premiere.
  • 5 billion - Total view count for all her videos.
  • 11 million - Total estimated viewers to the Billboard Music Awards, which televised the exclusive world premiere of the video.

It's like there's the music business, and then there's the Taylor Swift business, with the only similarity being that they use some of the same notes... 

Britney Spears "Perfume" (Joseph Kahn, dir.)

Director Joseph Kahn constructs a tale of two loves in this unexpected video from Britney Spears. "Perfume" is Britney unguarded — favoring a soaring, yet barbed ballad that's worlds away from her recent electro facades — with a video that does away with the occasional superhero and dominatrix motifs she's used in the past: This is the pop star at her most vulnerable, but still stronger than ever.

Biffy Clyro "Black Chandeliers" (BigTV, Dir.)

Biffy Clyro - Black Chandelier (Official Video)

Don't tune out before the epic band/crowd confrontation that greets the climax of Biffy Clyro's neo-grunge anthem,"Black Chandeliers." That said, there's plenty to hold your attention before that asBigTV deliver a large-scale cinematic vision of a dark night that descends upon a city and clings to its citizens like tar.

PHOTO: On Set With Kelly Sweet

Razor & Tie signing Kelly Sweet  sits front and center with the whole Razor & Tie/Ingenuity Engine team on the bedroom set of her video, "Raincoat." Pictured from left: Sally Bunel of Razor & Tie, manager Bruce Berman, producer Ken Franchi, Kelly Sweet, Ryan Ingrasin of Razor & Tie, director Todd Strauss-Schulson, editor Dave Michalson and executive producer Dave Lebensfeld.

SHOT: Pink Spiders - Joseph Kahn, director

Director Joseph Kahn set new pop/rock band Pink Spiders in the midst of a fun rollerskating party for their video, "Little Razorblade." Shot back in early January, the video is now finished after visual effect house Ingenuity Engine filled in a giant dot matrix backdrop, neon rainbow effects and artwork for the letterbox borders.

artist: Pink Spiderssong: "Little Razorblade"label: Geffendirector(s): Joseph Kahnproduction co: HSI