Jackson Adams, director: "We knew we wanted to make something highly visual that not only matched the energy of the song but also gave George a grand re-entrance since he'd been away working on this album and his book for two years. For some reason I'm really attracted to circular camera moves, and since I'd never shot with a Phantom before I thought it could be cool to combine the two into something that I'd also never really seen before. Phantom footage is so compelling on its own that I hoped a single good take would be enough to sustain most of the the song -- and if that were the case, then what if we shot a dozen cool takes? Our goal in the end was essentially to nail the song's energy and themes — primarily freezing time and celebration -- while also throwing in a variety of callbacks to previous Watsky videos."
This might be Watsky at a more ruminative speed, but even this simple rooftop performance can't help itself from pinging off in a creative direction as a window array leads perfectly to a persona; Zoetrope.
Remeber kids, don't play with fire. And that extends from setting Jim Belushi's sportscar on fire (yes), relying on romantic candlelight for your bedroom escapades, or revving up rap phrases to Godlike speeds.
Zombies haven't been this hip since Michael Jackson "Thriller," so there's a certain irony that underground (for now) rapper Watsky uses that motif to poke fun at hipsters in this bloody video. And, with all forms of organ meat getting street food cred among the cool kids, it's probably only a matter of time before brains hit the menu too.