Jade Bogue

London Grammar "Hey Now" (Chris Ullens, dir.)

Chris Ullens, director: When this track came through for me to pitch on, I was immediately excited by it. I had been wanting to work with a string artist friend of mine (Sebastien Preschoux) for a few years, but we never seemed to find the right project. Then when I heard this dreamy track, with all the fluctuating electronic notes in it, I thought "this is it!" I had also wanted to do a video with land art animation in it for a while too, and thought this idea would work beautifully with Seb's strings and the whimsical tone of the track.