Eminem and the Syndrome squad deliver something entirely different from their last video, "Berzerk." This time we're in the dark corners of Detroit where footage of a stadium gig and some Call Of Duty: Ghosts Recon are project on walls alongside graffiti tags.
It took a certain kind of lunatic to create a compilation VHS tape: Two VCRs, bouncing clips back and forth and then proceeding to degrade it with every dub you made for friends. And that is exactly what we have with "Berzerk," an homage to old-school rap — the most obvious cues are Beastie Boys "So What'cha Want," the album art for LL Cool J "Radio," and guest star Rick Rubin, who produced this track and the early Beasties and LL stuff, plus lots more — mixed together with street fights and other mayhem to create a blaze of fuzzy glory.
Despite a couple interludes where real-life lovers Ciara and Future spark up a romance, this video doesn't stray far from exactly what the song title demands — even if it turns out to be a (body) party of one.
Director Chris Robinson takes superstars A$AP Rocky and Skrillex to the Dominican Republic for the gorgeous-meets-dangerous scenery and the grimiest basement party of all time. The vibe is fun (assuming City of Godis your kind of fun) and the partying truly epic - plus you get to see Skrillex in his natural habitat, baking in the tropical sun.
I was interested in merging high technology, fashion and club aesthetics for the "Back To Love" video. I was both fascinated and inspired by Google's Project Glass and Diane von Furstenberg's NYC Fashion Week event where the beautiful and statue-esque runway models basically shot the entire show wearing first person augmented-reality glasses which was then cut into a viral video. I thought it would be cool to drop DJ Pauly D and Jay Sean directly into this chaotic yet stylish scenario.