So Justin’s actually working on making quality videos, right? That’s the lesson coming from this and Mr. Bieber’s recent Moonman-winning video “Where Are U Now.” Here, Brad Furman directs Bieber in a somewhat dangerous liaison with model Xenia Deli. And the result is a further step forward from his early vids. You can sense he’s maturing, which is welcome news to some of us.
While a practical who's who of music (and otherwise) celebrities — from Chris Martin to Ellen to Tori Kelly to Alanis Morissette — taking part in a daily countdown to the August 28 launch of Justin Bieber's comeback single "What Do You Mean," all reports seem to indicate the video will be just as massive and well planned.
Director Ethan Lader takes his paper cut-out technique — probably best exemplified by his breakthrough B.o.B. x Bruno Mars breakthrough "Beautiful Girls" — and blows it up bigger than big in this adventurous new American Authors video.