Directed by Rob Brandon 'In My Car' is shot in Gold Panda's hometown of Chelmsford, England and stars his grandmother.
In a statement, Gold Panda said of the video:
I asked Rob to just come and film us (my gran and I) being boring. But now, when I watch it back, it doesn’t seem mundane at all. It seems actually really nice and sweet. I was thinking about all this cool stuff we could do, slow-mo shots, what outfit I could wear, maybe an explosion and who could be in my crew. But real life is exciting enough; you just don’t see it when you’re in it.
SCRATCH, director: "We started with a woman that has just committed a terrible act, an action that might be the only sane thing she's done in decades - this is where the idea for the video originally came from. "Runaway" has a sort of upbeat feel but theres a dark edge, it seemed to fit perfectly.
This likely isn't what you think of when you think "dance video" but damned if it isn't a great example of how to make it work with its own off-kilter rhythm. Essentially an exploration piece, we encounter what could be a lost tribe living in a forgotten place, communing with one another through hypnotic movement and physical contact.