Lady Gaga

The Trouble with Gaga

Enough with the thinkpieces about why Lady Gaga Artpop is a commercial disappointment: It debuted at #1 with over 200k sold, which is pretty damn good for an album which hasn't yet spawned a true hit single. And that's a key clause there: "Applause" got a golf clap, at best, and it remains to be seen if any of the other tracks thrown at the virtual wall will stick (I'd bet on the R. Kelly collabo "Do What U Want," especially if the video lives up to the single art). 

The other issue is that Lady Gaga has proven able to be an iconoclast, it feels like she's now trying awfully hard without any real focus. This brand new ARTPOP film feels like a demo reel of various guises she's trying out, from some Marilyn Manson mugging, monster mashing and other looks that veer heavily on the edge of wackiness.

Lady Gaga "Dope (YouTube Music Award version)" (Spike Jonze, Chris Milk, dir.)

There's not a director credit on this one. Instead, this in-character Lady Gaga performance is "documented" by Spike Jonze and Chris Milk. It's raw, bravely unstyled — yet, clearly "styled," if you know what I mean — and perhaps gunning to steal that up-close "real" emotional focus from Miley Cyrus.

Watch "Dope" via YouTube

Lady Gaga x Machete Kills for "Aura"

Lyric videos are usually lame. And soundtrack videos are usually lame too, since they need to be larded with a certain amount of movie footage. But, combing the two results in something great in "Aura," which doubles as a lyric video and as an extended trailer for Machete Kills.

What makes it truly next level though is that Gaga has a role in the movie, thereby making this look as big as any music video.

Lady Gaga Does The Abramovic Method in this NSFW EPK Art Clip

The Marina Abramovic music video moment just might continue past "Picasso Baby" with Lady Gaga recently studying with the famed performance artist.

The Marina Abromovic Institute has released an EPK (art film?) with Gaga and other proponents practicing the Abramovic Method, which involves not much movement or clothing, but lots of crystals.

It's a haunting and fearless little piece, but definitely NSFW and likely to be a target of snark.