Georgia Hudson takes us on an energetic choreographed journey through the night time streets of London for Nimmo's latest 'Dancing Makes Us Brave’.
Georgia Hudson, director: Making this video was an absolute mad pleasure, right from the get go. Before this track was born, I had written a short film called 'Club Relief' about the seeking of self on a night out and when I heard this song and met the Nimmo girls I couldn't keep it back, it felt like the right image for them and the right song for me. Nimmo were so open to including the Club Relief title within the video, which kind of goes to illustrate how respectful of creative collaboration they are - it is a beautiful treat to feel like you are working with an artist rather than for them. Laura Clayton commissioned this and she was able to have brought together people who feel the same things in our stomaches, I couldn't be happier with the process or the end result really - We had a stella crew including choreography by the skin shaking Holly Blakey, styling by Hannah Hopkins who always manages to sneak in something sensual - latex/fur/frills and everyone on our substantially female based team pulled no punches for this, it was a huge effort motivated by the spirit of something special, in large part that had to be the Nimmo girls, their enthusiasm and open hearts was an infectious drive in the process and my producers Katie Lambert and Ailsa Vanessa Tapping who enabled our wildest demands to come true, the power of good energy provides more than the budget sometimes.
We shot this over a temperate summers night in East London, lensed by Marc Gomez Del Moral - a bit of a coup to work with someone as sensitive and talented as him, infamous Richard James Lewis on steadicam unflinching as he had to back out of a club across a road ahead of moving cars while having his (not alexa mini) head doing a 360, steadicam always has to work so hard on music videos! Respect to them! Our incredible dancers bringing relentless drive to the visuals, Gianna G really blew me away with her free styling that you see near the start of the video, immense fluidity. I think that dancing does make us brave actually, and so does working with good people. Adrenalin rushes all round, hope it feels as good to watch as it did to make, its the right season to be heading out into the night."
SKUNK's Jonathan 'JJ' Augustavo directs 'Bag Girls', one of four beautiful crafted videos to be released for SOULS. JJ creates an authentic culture biopic of America from his unique perspective, "A postcard of this country that is not based on stereotype but actually something real and spiritual."
JJ Augustavo, director: “Not since my work on the Same Love (Macklemore) film have I felt a deeper and more powerful connection. Selfishly this was an experience I needed as a director, artist and person… it was the hardest, most stressful and trying process for all of us but in the end what we made is beautiful and authentic. And in a way I fell in love with filmmaking again because of it. You could have given this project to a million different directors and had so many different and amazing projects, however what I made is my perspective of my country. Of what America is. To a mixed Filipino-American from Seattle collaborating with a white guy from Ohio, a chino-Latino from the Bay and a producer from London. A postcard of this country that is not based on stereotype but actually something real and spiritual. We bled to make this and I could not be more proud…there are hundreds of wild stories of how this was made, the stress, the doubt, the lack of sleep - but ultimately it’s a set of films I love and hold dear to my heart."
The troubles of young, forbidden love could be a typical tale, which is why director John Merizalde sets the action in a town under the spell of an unusual cult.
John Merizalde, director: "When I first listened to the track, I was reminded of a small rural town in Georgia called Bethlehem, about an hour away from where I grew up. That, coupled with the themes behind the track — basically a critique against religiously motivated violence and hate — were the initial catalyst for theidea. The use of 16mm film and slow zooms were incorporated to hopefully give it a more old-school feel.
And no, I never attended a snake church growing up... Although I do know some people that did."