Aella Jordan-Edge takes us to the London nightclub scene to film Matoma’s ‘Lonely’ ft. MAX. With an “imaginary friend” concept at its core, this music video was inspired by Aella’s love for the classic film, ‘Harvey’. We follow the journey of two dancers, never knowing if the girl in this romantic duo is real, or just a figment of his imagination.
The video for Monsoon, directed by Joe Alexander, follows Mark and her late mother’s travels through India. Speaking to Fader, the singer said “When I wrote "Monsoon," I always imagined the music video being shot in India. The song had so much to do with my time in India with my mother as well as leaving her in India during the monsoon season to visit my family in NY. It really was a dream come true when I was given the opportunity to shoot in India."
How do we hurt the ones we love? Davis Silis at Bullion directs this visceral and passionate new music video 'A Friend' by South London duo Formation.
From the director:
The song’s lyrics evoke a lot of questions about the nature of friendship, of loneliness, of relationships, and this video just became an extension of those questions. What are the boundaries of friendship and love? Is there a difference? How do we hurt those we love and why do we so often push them away when we need them the most?
So, the idea was to take a familiar trope, the violence of an all-out movie brawl, and use it as a device to pose those questions. The video itself doesn’t provide answers — not because there aren’t any, but because the answers are so deeply personal to those who ask.
Working with fight coordinator Kevin McCurdy, we created one long fight sequence that unfolds on a Victoria Line train in London with actor Isaac Money and Formation’s singer Will Ritson himself, who deserves huge credit for pulling this off despite dislocating his shoulder during one of the very first setups on the day.
Romano Pizzicihini’s video for ‘Beyond the Wizards Sleeve’ by Black Crows explores the eery tension between two tennis students. Romano describes this tension as, “constantly teetering between innocence and brutality, but shot in a matter of fact way.”
Having previously collaborated with incredible results not once, but twice - on Lapalux's 'Without You' music video and Nick's short film Chrysalis in 2013 - Lapalux and Nick Rutter have joined forces once again to create a music video for 'Puzzle' feat. Andreya Triana from Lapalux's second album Lustmore (recently released via Brainfeeder).
Shooting in India was an all consuming exhilarating experience, but not without its challenges. The first things you notice are the heat, the golden light and the smell of a vast city, all of which bowl you over in very different ways. Our intention was to shoot most of the video in inner city Mumbai but the insane traffic put a stop to that idea so we had to search further out. We were granted quite incredible access to a suburb about 2 hours drive from central Mumbai in a region called Uran.
Making a video for director/musician Yoann Lemoine aka Woodkid sounds like way more pressure than most jobs. Director Ryan Hope handles it perfectly, however, delivering short films for Absolut that celebrate the artistic proces with Wookid, graphic novelist Rafael Grampa, designer Yiquing Yin, and digital artist Aaron Koblin.