What starts as a spinning performance — perhaps in homage to a disco ball? — turns into a complex world where Broken Bells singer James Mercer moves from place to place on a rotating set.
It's the little things that make Grimes compelling: There she is in what looks like a Fantasy set-up, complete with sword and a mini-Stonehedge background, yet she's wearing what looks like a pair of Flip-Flops.
UK boy band Rixtonmight not have the budgets of bigger stars, but they have an idea. Actually, they have other people's ideas. The boys take the lo-fi piss out of some of the past year's most memoriable videos — yes, of course there's a Wrecking Ball and Blurred Lines, but also clips by Rihanna, Bieber, Gaga and Katy — before stumbling upon a mass make-out concept that suits them just fine.
If you're gonna have subtitles in a music video you might as well have fun with them. And directing team Brewer certainly does that but only after sucking you into a dysfunctional and surreal, yet strangely real love/hate relationship between Michael Angelakos and actress Sophia Bush.
