Grimes "Go" (Roco-Prime, Claire Boucher, Mac Boucher, dir.)

Grimes - Go ft. Blood Diamonds

It's the little things that make Grimes compelling: There she is in what looks like a Fantasy set-up, complete with sword and a mini-Stonehedge background, yet she's wearing what looks like a pair of Flip-Flops. So, don't try to parse this video — directed by Roco-Prime aka Claire "Grimes" Boucher and brother Mac Boucher —  for "meaning," unless you're really high or hypnotized. Instead I suggest you see this as a unique spin on the Madonna model — circa "Frozen," to be specific — with enough charisma to make it work.

Production Company
Director of Photography
Executive Producer
Claire Boucher, Art Director
Megan Fenton, Production Designer
Brice Bradley, Gaffer
Lee Winborn, Key grip
Sunnie Brook, Hairdresser
Alicia Campbell, Make-up Artist
Claire Boucher, Stylist
Derek Hansen, MPC, Colorist

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