What seems to be a sweet science meets sweet love story based around Ed Sheeran falling for his sparring partner, takes a brief turn toward serious Rocky training montage for an epic match, before veering all the way left to show Sheeran's humor is as strong as ever.
A multiple-song longform from director Grant Singer and The Weeknd that starts with a panther, and ends in the aftermath of a blood-streaked club bathroom.
The old Abel Tesfaye that we know (i.e., his dreads) is symbolically gone as The Weeknd enters the next phase of his career with this Daft Punk-produced track directed by frequent collaborator Grant Singer. Call it the millennials' burning of George Michael's "Faith" jacket.
My biblical game isn't strong enought to tell you whether a burning bush is a good or a bad omen, but I know for a fact that one doesn't carry a shovel through a deserted field in order to build a sand castle. Bad shit is definitely afoot in this latest video from The Weeknd and director Grant Singer, where a premature burial is just the start of a dark and tense night.
Yes, this video can be easily described as "The Weeknd on fire," but that's only if you're willing to miss the larger point about the lengths an artist must go to appease the masses.
Speaking of which, this song is a star-making breakthrough smash.
