@TommyLaBuda New "I Warned Myself" music video Directed by Brendan Vaughan https://t.co/7NC9v6gnXX out now!… https://t.co/Depqd1XcF8 1 day 8 hours ago

Owen O’Sullivan

Matoma "Lonely" (Aella Jordan-Edge, dir.)

Aella Jordan-Edge takes us to the London nightclub scene to film Matoma’s ‘Lonely’ ft. MAX. With an “imaginary friend” concept at its core, this music video was inspired by Aella’s love for the classic film, ‘Harvey’. We follow the journey of two dancers, never knowing if the girl in this romantic duo is real, or just a figment of his imagination.

 

Formation "A Friend" (Davis Silis, dir.)

How do we hurt the ones we love? Davis Silis at Bullion directs this visceral and passionate new music video 'A Friend' by South London duo Formation.

From the director:

The song’s lyrics evoke a lot of questions about the nature of friendship, of loneliness, of relationships, and this video just became an extension of those questions. What are the boundaries of friendship and love? Is there a difference? How do we hurt those we love and why do we so often push them away when we need them the most?

So, the idea was to take a familiar trope, the violence of an all-out movie brawl, and use it as a device to pose those questions. The video itself doesn’t provide answers — not because there aren’t any, but because the answers are so deeply personal to those who ask.

Working with fight coordinator Kevin McCurdy, we created one long fight sequence that unfolds on a Victoria Line train in London with actor Isaac Money and Formation’s singer Will Ritson himself, who deserves huge credit for pulling this off despite dislocating his shoulder during one of the very first setups on the day.