Parlophone

Matoma "Lonely" (Aella Jordan-Edge, dir.)

Aella Jordan-Edge takes us to the London nightclub scene to film Matoma’s ‘Lonely’ ft. MAX. With an “imaginary friend” concept at its core, this music video was inspired by Aella’s love for the classic film, ‘Harvey’. We follow the journey of two dancers, never knowing if the girl in this romantic duo is real, or just a figment of his imagination.

 

Tinie Tempah "Mamacita" (Craig Moore, dir.)

Tinie Tempah and director Craig Moore have teamed up again, heading over to the Caribbean to shoot this fun, scenic video for Mamacita, featuring the up-and-coming Wizkid.

Shot in the Dominican Republic, Tinie tries on a bit of Latin flavour as he rides through the barrios in a Mustang - serenading all the beautiful women while collecting bags of cash from them. But by the end of the video, it appears the glitz and glamour of drug cartel life might have been too good to be true. 

Disciples "They don't know" (Luke Jacobs, dir.)

Shot along the stunning coastline of PEMBROKESHIRE (West Wales) the cinematic landscape and wild horses form a strong backdrop to this music video. But at the heart of this video is strong narrative story, about two two shy brothers who go shooting rabbits at dawn on the cliffs.

On their return they cross paths with a gang whoʼve been partying. The gang roughs up the boys and not only do they leave behind a pretty girl whoʼs still “high” but also a bag which they really, really donʼt want to lose!!! The video follows this story as it unfolds. 

David Guetta f/ Sam Martin "Dangerous" (Jonas Akerlund, dir.)

Something tells me Monsieur Guetta is gunning to get back to the top of the superstar DJ list (look out, Calvin Harris). His previous clip had Ray Liotta. In this one, DG takes to the track — this was shot at Circuito de Jerez in Andalucia, Spain — for an "homage" to Formula One racing (and perhaps Rush, too) with James Purefoy as his rival.

Blonde "I Loved You" (Jack Laurance, dir.)

Shot on location for two days in Mexico City and From The Director: 

"I was interested in contrasts. Being 'bad' vs being 'good'. Total freedom vs the trappings of fame/celebrity, and all the vacuousness that goes with it. All framed within a little story about two best friends who drift apart. 

The idea of contrast really drove the way we told that story. Art direction and colour were obviously a big part of this. DOP Ben Kitchens really did a fantastic job. 

Lily Allen "As Long As I Got You" (Chris Sweeney, dir.)

Saying the new Lily Allen video was shot around her appearance at legendary UK festival Glastonbury may have you thinking: self-indulgent, boring, live crowd, etc. Not with Lily Allen, who has a lifelong personal connection to the fest, having attended every year since she was a little kid, and a greater interest in showing the people and the vibe than a heroic look-at-me performance. 

It's kind of like Woodstock, but without any mention of the toilets or the brown acid.

I.V "Louder" (Thomas Tyman, dir.)

A Delorean car takes centre stage in Thomas Tyman's retro futuristic promo for IV's Louder. The car's owner/driver discovers a disgarded arcade console out in the desert - with a game starring his own vehicle and as he plays, life starts to imitate art...

Credits//

Music Performed by I.V Written and Produced by I.V Mixed by I.V at Skylab studios Mastered by Tom Coyne at Sterling Sound © 2014 Parlophone / Warner Music France