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Lily Allen "As Long As I Got You" (Chris Sweeney, dir.)

Saying the new Lily Allen video was shot around her appearance at legendary UK festival Glastonbury may have you thinking: self-indulgent, boring, live crowd, etc. Not with Lily Allen, who has a lifelong personal connection to the fest, having attended every year since she was a little kid, and a greater interest in showing the people and the vibe than a heroic look-at-me performance. 

It's kind of like Woodstock, but without any mention of the toilets or the brown acid.

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I.V "Louder" (Thomas Tyman, dir.)

A Delorean car takes centre stage in Thomas Tyman's retro futuristic promo for IV's Louder. The car's owner/driver discovers a disgarded arcade console out in the desert - with a game starring his own vehicle and as he plays, life starts to imitate art...

Credits//

Music Performed by I.V Written and Produced by I.V Mixed by I.V at Skylab studios Mastered by Tom Coyne at Sterling Sound © 2014 Parlophone / Warner Music France

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Luke Sital-Singh "Greatest Lovers" (Handheld Cine Club, dir.)

From HandHeld Cine Club:

So, its kind of a Bonnie & Clyde (ish) Fandango...about the life and love of two people and how that love changes over time from the lust and excitement of their youth..to whatever that ends up being..

We could've chosen any kind of couple to portray this but we felt that couples staring at each other with a bit of lens flare looks rubbish. With that in mind we went with guns and gas masks..which is always the better option. 

 

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Director Dawn Shadforth Talks Kylie Minogue "Into The Blue"

'Into the Blue' sees the return of the magnificent collaboration between Kylie and director Dawn Shadforth. Stylish, sophisticated and intimate, the promo shows the pop star alongside French actor Clement Sibony.

Dawn Shadforth, director:

I love working with Kylie.   We go back a long way.  Spinning Around was my first video for her, then Can't Get You Out Of My Head, In Your Eyes, Chocolate and Two Hearts.  She is an amazing collaborator and it's always a treat and exciting to work with her.   Kylie is an incredible performer, she creates magic in front of the camera, she understands direction immediately and is very intuitive, highly skilled and fearless.  She seems to have be some kind of inbuilt radar telling her where the camera and the lights are without affecting her performance. Also she is up for shooting on a London streets, in January, at midnight, in not much more than a pair of tights and still be cracking jokes and having a laugh.  If she is excited about creating something, that is what matters to her, and it's infectious.   She makes my job easy. 

All our previous videos together had been performance led, and I had wanted, for ages, to do something with Kylie that was less about dancing and performance, more about acting and emotion.   I wrote the treatment for Into The Blue this way and Kylie really responded.  

The idea for the video was to connect the emotion of the song with a fragmented narrative that played on the lyrics in an ambiguous way.   And so we created this little story of glimpses into the world of a man and woman, a lost weekend, scenes from a film where the context is not quite clear.  

I wanted to show a bit of soul, a relationship that felt authentic and intimate and a side to Kylie people were not so familiar with.  I had been inspired stylistically by some early John Cassavetes films and wanted to make something with an improvisational style, a fluid camera, and with quite a pure and simple theme about love.  We were both very excited to cast the fantastic French actor Clement Sibony and they got on like a house on fire, which made things really easy when it came to improvising