Pat Scola

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Rixton "Make Out" (Emil Nava, dir.)

UK boy band Rixtonmight not have the budgets of bigger stars, but they have an idea. Actually, they have other people's ideas. The boys take the lo-fi piss out of some of the past year's most memoriable videos — yes, of course there's a Wrecking Ball and Blurred Lines, but also clips by Rihanna, Bieber, Gaga and Katy — before stumbling upon a mass make-out concept that suits them just fine.

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Laura Mvula "She" (Alex Southam, dir.)

Laura Mvula - She

Director Alex Southam looks at the cycle of life in this homcoming clip...

Alex Southam, director: "Beyond the obvious desire to work with such an exciting and talented artist, I think the main thing that attracted me to the project was the duality of the track's strength and its fragility. The track seems deliberately ambiguous as to whether it is about a particular woman, or women generally, so I wanted to create a video which was simultaneously personal and universal, and structure it out in a seemingly neverending cycle — hence why the video is top and tailed with ostensibly the same sequence. I'm pretty sure I referenced MC Escher at somepoint to that effect.

Additionally the video is intentionally left open for debate - just to get the old left and right side of the viewers brain working!  Our movement through our series of vignettes was meticulously planned out so we knew what we had to capture from our cast performance wise and in turn, how that should work with the ebb and flow of the track. Laura was an absolute pleasure to work with, one of those artists that just gets it and gave us exactly the performance we needed to knit in with our narrative.  In case of ambiguity, its a 'no-cut' and not a 'one-shot'! Special praise must be given to our fantastic cast, especially Kanga our lead, who just knocked it out the park."

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The Neighbourhood "Sweater Weather" (ENDS, dir.)

The Neighbourhood // "Sweater Weather" (Dir. ENDS)

This b/w video for The Neighbourhood has the vibe of a hip fashion spot, showcasing the band on the Santa Monica coast as the sun dips into the sea. Once night comes we get a change in sound and image, as shadowplay and a projection screen come into play, but everything remains effortlessly cool.