PMR

Watch It

SG Lewis f/ Gallant "Holding Back" (John Merizalde and Pasqual Gutierrez, dir.)

Welcome to Atlanta's Cascade roller rink, where people from all walks of life take a break for a roller skating jam.

John Merizalde, director: "Growing up in Atlanta, Cascade was a place that always fascinated me. When I was a teenager, I had the experience of spending an evening at this unassuming roller skating rink on the west side. What immediately stuck out to me was the energy - the Cascade crowd was diverse, the music was electric, and the movement was contagious. I realized this wasn't just a place to skate; it was a subculture, a community. 

When I heard "Holding Back" I realized this was not only the perfect opportunity to create a memorably groovy video but also a lasting tribute for this magical place. The track has a palpable sexiness that perfectly compliments the smoothness of Cascade skaters. Beyond the surface level coolness however, we wanted to layer some moodier undertones to match the lyrics, leaving us with a hybrid narrative doc that hopefully resonates with viewers. 

If anything, I hope this video motivates some of you to get up and grab a pair of skates."

Community / Watch It

Dornik "Drive" (Sam Pilling, dir.)

Sam Pilling, director: " wanted the visuals to juxtapose the song so decided to set the video at night and to film it in quite a raw, off the cuff way, rather than a more obvious, smooth approach. Dornik wanted the video to be about having fun, good vibes and a sense of release so we constructed a story that had those upbeat elements but also had a slightly darker undertone too.

Watch It

Disclosure "Omen" (Ryan Hope, dir.)

Here we are, two weeks later from the action seen in "Holding On" with director Ryan Hope continuing the sci-fi storyline that looks to bridge all the videos from new Disclosure album Caracal. An equally important milepost is that we're nearly three years on from "Latch," the Sam Smith and Disclosure collaboration that played a monumental role in both artists rocketing to fame. This reunion is sexy and slinky, as is the video, which doesn't get overly concerned with advancing the plot and choosing to focus on Smith in the midst of a dancefloor that approaches the vibe and scale of the Matrix Zion Dance Party.

Watch It

Disclosure "Holding On" (Ryan Hope, dir.)

The first chapter of Disclosure's Caracal saga (and sophomore album) begins proper after the recent teaser with our introduction to a woman who appears to have Sixth Sense powers - combine this with some Mexican voodoo in a land where it appears, as Zach de la Rocha once rapped, "who controls the past now controls the future" (oh, and some Orwell guy, too).

The Lawrence brothers say that every song on the album may get a video that connects all of them. In fact, "Holding On" is part one of four videos making up a short film from director Ryan Hope. Needless to say, I think all of us here at VS are intrigued with what lies ahead.