Prettybird

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Björk "Mouth Mantra" (Jesse Kanda, dir.)

An endoscope-style camera probably won't even make most cinematographer's preferred gear list, but there's no denying it can take you places you can't possibly fit an Alexa. "Mouth Mantra" starts off where it should — Björk's mouth — before pulling out to showcase a somewhat more traditional visual.

PS: And if you're intrigued, make sure you revisit the Father "Who's Gonna Get" video from earlier this year, which was probably the first video to use an endoscope for get crazy close to an artist.

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Justin Bieber "The Feeling (teaser)" (Dori Oskowitz, dir.)

Justin Bieber has been downright prolific with the videos for new album Purpose, dropping visual content for every single song: Dance videos, travel videos, and even a few official music videos. One of the more intriguing pieces, though, is this teaser for his Halsey collaboration "The Feeling," in which the pop star is stranded in a strange jungle with three women who look like they also have some Calvin Klein Underwear ad experience. 

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Dave Gahan & Soulsavers "All of This and Nothing" (fourclops ::), dir.)

Just when you thought Jem had ruined "holograms" for all eternity, along comes this awesome clip for Depeche Mode and production crew Soulsavers. "All of This and Nothing" is the first ever hologram video, although it does require some work on your part if you want to watch it in all of 3D glory. But, if you've got some useless CD jewel cases (don't we all?), scissors, and a little bit of dexterity, you can check out this handy guide to build your own prismatic hologram viewer and watch this come to life.

Or you can be lazy and just buy a premade HoloGram Pyramid... Or you can just watch the video as-is and imagine how much amazing it'd be as a hologram.

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Pharrell Williams "Freedom" (Paul Hunter, dir.)

It might be a wee bit ironic that this epic music video is getting a LOT of attention now that it's been emancipated from the Apple Music eco-system, but thankfully everybody gets to catch up now that "Freedom" has been let loose everywhere. Director Paul Hunter goes worldwide to showcase Pharrell's universal message and its relevant to every living creature

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Jack Ü f/ Justin Bieber "Where Are U Now" (Brewer, dir.)

Think The Biebs had it bad at his Comedy Central roast? Well, the dude gets literally smeared in this new video for Skrillex and Diplo's collaborative project, Jack U ‚ but don't worry: This will likely go further in putting the pop star over in the cool column than any roast. Fans were invited here to a gallery exhibition of nothing by Justin Bieber portraits, where they were given the green light to desecrate and augment them as they saw fit. The end results wound up in this video, which is possibly the best work of art involving Justin Bieber to date.

Jack U: “We are being overwhelmed, in a good way, by the success of “Where Are Ü Now” with Justin Bieber, so with the video we wanted to just take it back to the beginning of the record & essentially create an ode to our fans. Doing what we do, it’s entirely all about the fans. We walk a fine line by being “famous” and in the public eye but we are only here because of you, the fans. Justin wrote this record during a tough time in his life and it comes to us that sometimes, as artists, we are also just objects and we have to take that as much as we have to use that to create. We all do this for you, respect that you put us here and it’s Ü that made the video.” [via YouTube]

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An Interactive Look at Led Zeppelin's Physical Graffiti Building (Hal Kirkland, dir.)

Ever wondered what was happening beneath the legendary building facade that adorned Led Zeppelin's Physical Grafitti? Interactive media/tech company Interlude let you go window hopping in this clip for the "Brandy & Coke" version of "Trampled Under Foot," presenting all sorts of content that ranges from lyrics to a live performance and even somebody in the shower.

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Bo Burnham "Repeat Stuff" (Rami Hachache, dir.)

Bo Burnham knows the secret of a hit pop song. Be vague, be catchy, repeat stuff, and obscure your darkest desires down lest they pop up and scare your audience. Bo could actually use some help on that last element — ie: the fingerbanging references should be masked at least a little bit, you shouldn't let your inner devil voice take over, and tearing a heart out should always be metaphorical.