Director Isaac Ravishankara unravels a gorgous and slow-burning apocalyptic tale that's way more about emotion than destruction. Or to reference an old R.E.M. song, it's the end of the world as they know it, but Selah Sue feels a bit less than fine.
You knew Eminem's history with both Jimmy Iovine and Dr. Dre meant he would show up in the Apple Music launch, but did you expect his contribution to be a music video that casts him as an ass-kicking Neo-style action-adventure star? Or, for John Malkovich to have a cameo as a mysterious purveyor of noodles and wisdom? The nearly 8-minute big-budget opus starts in a hospital and ends with a helicopter leap to a rendezvous with Dr Dre — plus, instead of the usual Beats product placements, we get an integrated storyline with an Apple Watch.
Most of the action in "Do It Again" is probably stuff you wouldn't want to repeat unless absolutely necessary — we're talking life and death situations — but there's also moments of outright abandon and escape and a higher cause. That's not to say there aren't questions: Is it an occupation? An art heist? A rebellion?
Sometimes you calling isn't the Lord, but music video. Meet this spiritual sister of Saint Hildegarde, a nun who decides to leave the habit and become a VJ.
