Weezer skip the shack and go to the moon in this kickass performance video that may violate the laws of science that Neil deGrasse Tyson holds dear, but also knows that you should never let gravity (or the lack thereof) get in the way of rocking...
If you've been following the video follies of Capital Cities and Brewer then you know their collaboration can't possible just be a floating dock performance for the hottest Lake Havisu Spring Breakers ever. And it's not. It's something much more figurative. And the imagined party ends as quickly as a crying jag.
How far would you go for fame and success as a top model? Are you up for literally remolding your body? How about eating your competition — and, yes, that would be also be literally. So goes the ugly business of beauty in this whirling new Foster The People video.
Product placement. If you're a director or producer, you love the money, but hate the strings that come attached: Ceding editorial and treatment control to a third party who might care more about their product shots than making something that serves the greater goal. Also, you hate the agency people on set. And if you're an agency, you hate having to fund a bulk of a video budget and then getting pushed back at every step. Also, you hate being on set with all those production pirates.
So, what if you could retroactively make placements in videos: Affixing advertisements to bare walls, changing storefronts to national chains and all sorts of other digital chicanery.
Genius, right? VEVO has teamed with international company Mirriad — who specialize in "advertising for the skip generation" — to make it happen with music videos. The initiative was first teased via an AdAge report and then announced at the video streaming giant's NewFronts presentation last night,.