Director Sophie Muller has done this intense straight-the-camera type of video before to devastating effect — hello, Rihanna — but something tells me that the Intenet is now (im)mature enough to unfurl a steady stream of homages, parodies and critiques that might undercut the message, but will surely amplify the reach.
Katy B returns with a performance led visual to accompany her electronic yet emotional track 'Crying for No Reason'. With only lighting to compliment the British star the focus is on the voice almost as if performing to herself in a vacant club. This leaves a lot up to the lights with the show cleverly matching the vocals and beat. Simple yet effective, much like Katy B's emotive portrayal.
Pink welcomes us inside her life on the road with husband Corey Hart and daughter Willow. There's equal amounts of live performance and some pop-art fantasy sequences that depict the highs and lows. Lily Allen also gets a solo spot, although the way she chops that carrot is a clear tip-off that she's not found True Love yet.
Whereas previous Disclosure videos have been narrative affairs, this one is simple. Just the Lawrence brothers playing in front of a nice light and graphic show. Probably the next best thing to seeing them at a club or festival, plus no spilled beer.
