Katy B "Crying for No Reason" (Sophie Muller & Ross McDowell of Ben & Ross, dir.)

Katy B - Crying for No Reason

Katy B returns with a performance led visual to accompany her electronic yet emotional track 'Crying for No Reason'. With only lighting to compliment the British star the focus is on the voice almost as if performing to herself in a vacant club. This leaves a lot up to the lights with the show cleverly matching the vocals and beat. Simple yet effective, much like Katy B's emotive portrayal.

* Check out Luke Tierney's blog, Word Is Cheap, or his Twitter @wordischeap, for more thoughts on his favourite music videos.

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