Sam Lecca

Future f/ Pharrell, Pusha T "Move That Dope" (Benny Boom, dir.)

There's an '80s throwback TV show vibe to this ode to slinging dope, from the old-school cell phone, the gold chains and some cop chases.  And Reagan.

PS: I have a feeling that we're going to see more Beats Music video placements than Beats By Dre headphones this year. Anyone want to keep track of them for me?

PPS: Yes, of course Pharrell wears the hat.

A Great Big World f/ Christina Aguilera "Say Something" (Christopher Sims, dir.)

The presence of Christina Aguilera on this gorgously stripped-down pop ballad threatens to drown out brainy NYC duo A Great Big World, much in the same way that not many people noticed Mikky Ekko on his similarly fantastic Rihanna collaboration.

That said, Christina has already invited them to perform with her on The Voice, while also providing the name recognition that will open many mainstream radio and pop radio doors. And, unsuprisingly, she hits all the notes perfectly.

Future "Honest" (Colin Tilley, dir.)

Despite the Confession booth imagery that bookmarks the scenes at an opulent mansion, and the song title "Honest," there's clearly an evasive motif at play here. There's a haze, and the camera often avoids Future's direct gaze...

Perhaps, Future doesn't live in a massive chateux filled with hot models? Or, maybe he'd rather just be with co-star LaToya Lucckett.