A golden rule of music videos is that the actors in the narrative almost never hear the music. Director Saman Kesh wildly subverts that by having actors Martin Starr and Milana Vayntrub (and anyone near them) be tormented by this Hot Chip song mysteriously playing at loud volumes everywhere they go until they reach their breaking point.
Even the simplest situation can be made awfully complicated. Director Saman Kesh enlists narrator Bret Easton Ellis to solve yet another mystery for Placebo. This time we have projectile vomit, a slaphappy creep, a rash and a possibly spiked blue drink.
And, we also have some NSFW elements, so you might want to study this like a Zapruder Film in the comfort of your own home.
Placebo "Too Many Friends" is one of those great videos that can be easily summed-up in a couple bullet-points to a newbie — it's narrated by author Bret Easton Ellis and ends with a quiz — but also stands up to repeated viewings and close studies. The video is a mystery, but also a critique about how we've been lulled into submission by our digital devices and the well-chose pharmaceutical.
We recently chatted with director Saman Kesh via email about how the video came together, the irony of it all, and what it means — including how the video is slyly, if a bit coincidentally connected to The Dark Knight Rises.
Narrator Bret Easton Ellis — yes, the dude who wrote Less Than Zero — and director Saman Kesh (aka Saman Keshavarz) explore the anatomy of a seemingly simple scene that reveals itself to be far more complex upon closer inspection. But the moral here isn't the unreliability of perception; it's the danger of relying on technology and drugs that actually amplify, instead of serving our desires and fears.