It's not a travelogue. And it's not a romance story. It's a Thriller, burningly slowly over the course of five minutes where it becomes clearer and clearer that something awful may befall Childish Gambino and Jhene Aiko while on their romatic escapade in Hawaii. Just make sure you stayed tuned even if you think you've got it all figured out, because believe me: You know nothing about what lurks at the heart of this one.
Okay. Part of me here thinks that, after his girlfriend was killed, Adam Levine's character lost his sanity and developed a taste for blood. When he sees the object of his latest desire —played by real-life wife Behati Prinsloo — on the job, he develops an unhealthy obsession that he can't wait to enact in reality.
Another part of me thinks that Adam's studied a lot of Criminal Minds episodes and may wish to be a serial killer in his next big film role; This could be considered his audition.
Whatever the case, Adam's having a grand old time in that meat locker. It's worth a few clicks. And Bayer probably loves the opening credits to Se7en as much as you do.
Everybody knows dumping a body in the LA River is a bad idea. It's paved. And shallow. But, using it as a place to set fire to bad memories, bad habits and bad vibes is very smart, indeed. Director Mark Pellington runs through memories and fears as only he can, mixing up film styles and references in a tricky way that's as easy to follow as a sharpened knife edge. If it feels a bit personal, well, maybe knowing that the star of the video is French actress Juliette Buchs — married to Cage The Elephant singer Matt Schultz — adds even more clues and resonance.
Michael Jackson's posthumous career moonwalks on with "A Place With No Name," leaning on footage captured at the time of his "In The Closet" video as a way to work him into a new video. Most notably, perhaps, this marked the first ever video premiere on Twitter directly, with the social messaging service hosting it in their own video player.
Ed Sheeran's dance phase shows no signs of relenting — except instead of letting a puppet strut its stuff, the moves are ceded to a Phillip Chbeeb who lets the rhythm move him through his day and to some unexpected heights.
It's likely impossible for Pharrell Williams and Miley Cyrus to make a video that's not sexy on some level — we're talking about the people responsible for "Blurred Lines" and "We Can't Stop," respectively — but "Come Get It Bae" is more like a high-energy version of John Legend's "You And I" video, celebrating all the many "flavors" of women with a perfect edit and a even a little handheld Bolex
While Good Charlotte has always been all about The Madden Brothers, the twins finally go out under that name with a slick sound closer to retro-soul than anything close to their punk/pop roots. Similarly, this video is all about Benji and Joel Madden with a few additional elements — most notably portraiture set-ups of all sorts of people with "Done" placards — to keep things moving.
Demi Lovato presents "Really Don't Care" as a Gay Rights anthem in a massive performance from a float in the LA Pride parade, with lots of lovers and guest stars to add support.
Just in case you were still under the impression that Matt Healy fronts a boy band — I blame the haircut — this video positions him and The 1975 in rebel territory. Drugs, sex, violence. And a Bonnie & Clyde love/crime story that ends with a bang.
