The force is Strong (Asian Mothers) with this one...
Amar Chadha-Patel of Tom & Amar and Strong Asian Mothers: "Our initial ideas as a band for a Hard To Find video were all over the place, with the main contender actually circling around 'Where’s Wally?'. I played Tom the single and he mentioned a reoccurring visual of us singing with expressionless faces while floating through space. It immediately sparked an interest with me and the band, and a week later he came back with a pretty bonkers treatment for a low budget video. I remember saying, 'Amazing. Can we do this?', and then him saying 'probably not'... so we did it anyway."
Tom Allen of Tom & Amar: "There is a real humour to the content that Strong Asian Mothers produce so it was great fun writing something with that storytelling lens in mind. The video pays homage to a golden era of sci-fi adventure and fantasy from our childhoods, and there’s even a cartoon section in the bridge, because well … we still love cartoons and it obviously wasn’t ambitious enough! We wanted to create an authentic feel so we tried to replicate film techniques from the 70s, building life size sets and miniature models. Strong Asian Mothers are an unsigned band so it was a massive collaborative effort made on a real shoe string with friends lending a hand in front of and behind the camera to bring it to life. And like all things S.A.M, they put their mothers in it too."
The Magic Gang's latest video directed by Zac Zacella is a purposefully stilted comedy filled with a myriad of continuity errors following a girl’s first meeting with the awkward in laws. Check it out below.
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