Strong Asian Mothers "Hard to Find" (Tom & Amar, dir.)

Strong Asian Mothers - Hard to Find

The force is Strong (Asian Mothers) with this one... 

Amar Chadha-Patel of Tom & Amar and Strong Asian Mothers: "Our initial ideas as a band for a Hard To Find video were all over the place, with the main contender actually circling around 'Where’s Wally?'. I played Tom the single and he mentioned a reoccurring visual of us singing with expressionless faces while floating through space. It immediately sparked an interest with me and the band, and a week later he came back with a pretty bonkers treatment for a low budget video. I remember saying, 'Amazing. Can we do this?', and then him saying 'probably not'... so we did it anyway."

Tom Allen of Tom & Amar: "There is a real humour to the content that Strong Asian Mothers produce so it was great fun writing something with that storytelling lens in mind. The video pays homage to a golden era of sci-fi adventure and fantasy from our childhoods, and there’s even a cartoon section in the bridge, because well … we still love cartoons and it obviously wasn’t ambitious enough! We wanted to create an authentic feel so we tried to replicate film techniques from the 70s, building life size sets and miniature models. Strong Asian Mothers are an unsigned band so it was a massive collaborative effort made on a real shoe string with friends lending a hand in front of and behind the camera to bring it to life.  And like all things S.A.M, they put their mothers in it too."

Production Company
Director of Photography
Executive Producer
Joshua Dadson, First Assistant Camera
Jake Butt, Second Assistant Camera
Alex Edyvean, Gaffer
Tom Hampson, Lighting Technician
Nick Ager, Production Sound
Kushal Gupta, Production Assistant
Jess Clarke, Make-up Artist
Taff Williamson, Stylist
Teresa Gasco, Visual Effects
Josh Everitt, Visual Effects
Chris Dunleavy, Visual Effects
Jae Ho Hwang, Visual Effects
Amar Chadha-Patel, Visual Effects
Harrison Luxton, Digital Imaging Tech.
Patch Rowland @ Machine, Sound Designer
Bryan Lim, Camera Production Asst.