Director Ethan Lader had thousands of Nova Rockafeller cut-outs placed around LA and animated into a stop-motion performance video that plays like an stickier update of his B.o.B. f/ Bruno Mars "Nothin On You" video.
The crossover playbook is in full effect here: Machine Gun Kelly is definitely a rapper, but looks like a rocker, and the song has Sleeping With Sirens emo screamer Kellin Quinn helping push the 2005 hit Rise Against ballad "Swing Life Away" into a nü-metal territory. The video itself is a crossroads story — with a screenplay by MGK himself — thinking back on his life and what should come next.