The visual was a reawakening for Jasmine, positioning herself in a slightly different realm with a beautiful new sound. Working closely with choreographer Darcy Wallace we wanted the movement to reflect the themes of loyalty, separation and then finally freedom and independence. We filmed on a brutally cold day in December at Chatham Historic which is an epic space. Special thanks to Nicola Sheppard at Atlantic who gave me the freedom to collaborate closely with Jasmine to sculpt the creative.
Sashinski interprets themes of loneliness, solitude, love, loss and freedom through a sequence of black and white portraiture for Alex Hepburn’s ‘I Believe’. Shooting performances of Alex in the studio, as well as in large empty spaces intercut with vignettes featuring streetcast and filmed in-and-around Broadway Market characters.
Jack Whiteley, director: "I started with the question: how do you make people care about your video? In the age of the internet anything seems to go. Videos can be controversial and shocking or just purely bizarre or beautiful, and they don’t necessarily have to make sense. So, in collaboration with the band, I came up with a set of vignettes that attempts to tick these boxes in order to elicit an emotional response from the viewer.
We then threw in an added meta curveball layer by deconstructing what you’re seeing within the video itself, to the point where we’re essentially presenting a step-by-step guide on how to make a video that people will care about and therefore will want to share online.
I love videos that challenge perceptions, pull the rug from under the viewer, offer twists and subvert things, and so that’s what we’ve reached for here. I hope you care about it. And if you do, don’t forget to share. Because sharing is caring."
Continuing in the same totalitarian universe as 'Crybaby', ‘Guilty’ follows Paloma who watches on as males develop into their pre-destined positions of power. An over-riding sense of duty and guilt inhibits their plight, leading to the self-destructive climax.
Chris Ullens, director: When this track came through for me to pitch on, I was immediately excited by it. I had been wanting to work with a string artist friend of mine (Sebastien Preschoux) for a few years, but we never seemed to find the right project. Then when I heard this dreamy track, with all the fluctuating electronic notes in it, I thought "this is it!" I had also wanted to do a video with land art animation in it for a while too, and thought this idea would work beautifully with Seb's strings and the whimsical tone of the track.
