Zach Apo-Tsang

Joy Crookes "Since I Left You (Demo)" (Leonn Ward, dir.)

After directing the Hindu-inspired ‘Don’t Let Me Down’, Leonn Ward once again teams up with rising UK singer Joy Crookes.

In the heart-breaking new video for ‘Don’t Let Me Down’, Leonn captures Crookes at her most vulnerable, leaving enough space for the sparse ballad to unfold.

It’s a captivating performance from Crookes and shows why she’s so hotly tipped

Joy Crookes "Don't Let Me Down" (Leonn Ward, dir.)

London singer Joy Crookes returns with a Hindu-inspired video from Black Dog FIlms director Leonn Ward.

Following up from her acclaimed 2017 ‘Influence’ EP, ‘Don’t Let Me Down’ is a soulful ode to the breakdown of a relationship. Drawing on Crookes’ Indian heritage, Leonn Ward’s video is a simple, and powerful piece of film.

Speaking to i-D the singer said, “the video was inspired by the Hindu goddess Lakshmi… the song itself came from a vulnerable place, and for me, these arms show my strength in the situation and how I overcame it”.