Joy Crookes "Don't Let Me Down" (Leonn Ward, dir.)

Joy Crookes - Don't Let Me Down (Demo)

London singer Joy Crookes returns with a Hindu-inspired video from Black Dog FIlms director Leonn Ward.

Following up from her acclaimed 2017 ‘Influence’ EP, ‘Don’t Let Me Down’ is a soulful ode to the breakdown of a relationship. Drawing on Crookes’ Indian heritage, Leonn Ward’s video is a simple, and powerful piece of film.

Speaking to i-D the singer said, “the video was inspired by the Hindu goddess Lakshmi… the song itself came from a vulnerable place, and for me, these arms show my strength in the situation and how I overcame it”.

Production Company
Independent Representative
Director of Photography
Executive Producer
Sarah Rollason Cuming, First Assistant Camera
Salvador Gomez-Lopez, Lighting Technician
Zach Apo-Tsang, Production Designer
Laurie Walters, Art Director
Hannah Ekholm, Choreographer
Mata Labs, Make-up Artist
Nao Kawakami, Hair and Make-up
Lauren Michelle Pires, Hair and Make-up
Henry Vinten, Camera Production Asst.
Charlie Jenkins, Electrical
Dan Douglas, Lighting Technician
Mitchell Fenn, Asst. Art Director
Chris Gatt, Hair and Make-up
Nichole Williams, Hair and Make-up