It's hard to imagine anyone questioning Eve's obvious badassness, but just in case, director TAJ lets her state her case. The powerful performance is filtered through a variety of old school analog and cutting edge digital noise, all shot with a vintage, sepia-toned look that lets us know Eve isn't just fierce today, but always and forever.
"Eve called me and said she wanted to create something that shouted personality and showcased her fashion sensibilities. Something with flare that wasn't over glossy. I wanted to feel like every setup had the potential to be a master performance and that we were reminded how much we love and missed Eve!"
Doug Stern writes music video treatments is rarely bad bad.