Ab-Soul "Illuminate" (Fredo Tovar, Dir.)

By Steven Gottlieb on January 30, 2013 @ 8:14am PST | Comments (0)

Ab-Soul 'Illuminate' ft. Kendrick Lamar

If Twitter goes down for an hour, our modern world seems to fall apart. What would happen if things got Lord Humungus bad? Directors Fredo Tovar and Scott Fleishman explore the way music might spread once if the web got seriously restricted. Music videos have visited the post-apocalyptic world before, but this time rappers Ab-Soul and Kendrick Lamar use DIY turntables and projectors to bring the light (and the beat) like Cyrus from The Warriors.

Doug Stern writes music video treatments when not wandering out into the wasteland.

Ab-Soul
,
Artist
Kendrick Lamar
,
Featured Artist
Illuminate,
Song
Fredo Tovar
,
Director
Top Dawg
,
Label
Tim Cairo
,
Producer
Aplusfilmz
,
Production Company
Scott Fleishman, Director
Gustav Aspegren, Production Designer

You Might Also Like

Julia Holter "Sea Calls Me Home" (Claire Marie Vogel, dir.)

Tom Swoon f/ Amba Shepperd "Not Too Late" (Michael Maxxis, dir.)

FKA Twigs "M3LL155X" (FKA Twigs, dir.)

Rocky Votolato "Hospital Handshakes" (Sloane Alexandra White, dir.)

Jenny Hval "The Great Undressing" (Marie Kristiansen, dir.)

Death From Above 1979 "Virgins" (Eva Michon, dir.)