After creating a very poetic and crypitic series of five films for the band, AFI approached SURROUND to direct the video for the 1st single "I Hope You Suffer" off their forthcoming album Burials — produced by Gil Norton (Pixies, Patti Smith, Foo Fighters) and set to release in October.
Directors Brad Palmer and Brian Palmer felt that it was time to reveal the band to their massive fan base after creating a very visual five part film series that had already set the tone for what AFI was about to launch.
Brad Palmer + Brian Palmer @ Surround, directors :“Over the years we’ve been very interested in manipulating the camera lens to create visuals and design ‘in camera’ so for the video we fabricated an additional mechanical optics layer that we attached to the front of the camera and used it to control certain areas of the focus. It was like a futuristic mechanical swing/tilt system on steroids. This allowed us to create the mood we were after while keeping the video minimal, simple and intimate. There’s a closeness that you feel when you watch Davey sing and we’re really pleased with how we achieved that in this video”.