The Weeknd Apple Music Commercial
The Weeknd appeared in a commercial for Apple Music. Collaborating with Director Nabil and The Swordfight, Gloria FX assisted in creating this two-part video.
The first part of the commercial shows Abel Tesfaye, better known by his stage name The Weeknd, walking backstage after his VMA’s performance. He gets into a limo and starts scrolling through his artist page on Apple Music Connect. Meanwhile Beats 1 Radio turns on, where they are talking about The Weeknd’s performance at the VMA’s. When a driver asks where he’s going, Abel becomes surprised because that driver is actually none other than John Travolta.