Declan McKenna "Bethlehem" (John Merizalde, dir.)

The troubles of young, forbidden love could be a typical tale, which is why director John Merizalde sets the action in a town under the spell of an unusual cult.

John Merizalde, director: "When I first listened to the track, I was reminded of a small rural town in Georgia called Bethlehem, about an hour away from where I grew up. That, coupled with the themes behind the track — basically a critique against religiously motivated violence and hate — were the initial catalyst for theidea. The use of 16mm film and slow zooms were incorporated to hopefully give it a more old-school feel.

And no, I never attended a snake church growing up... Although I do know some people that did."