Notes from Director, Jamie McKee: "I had been toying with the glitching technique and a loop effect for sometime and was looking for a stand alone piece of music that I could get stuck into. After hearing Programme the Deprogramme by Little Eris I knew straight away this was the song I had been searching for. After discussing a concept with writer/actress Jenni Davies, she was able to come up with a narrative that would tick along to the beats. The video was shot by BAFTA Cymru nominated Director Andy Toovey, luckily he was on board straight away and was definitely on the same page. The most challenging part of making a video like this is; we had to do 5/6 identical shots for each of the last few scenes, with only the lead actress- Jenni, changing her emotions... all extras had to do exactly the same, Andy had to frame the shot the same etc. And to do this in one day, 6 locations across CARDIFF, WALES (UK), crew and cast of over 30 is something to be very proud of." I liked the idea of misappropriating the technology available and having a different approach to post production (which incredibly was edited by 15 year old Jack White - a story in itself). By using this effect I think we managed to turn the video into something new and exciting.'
