Starita f/ Jarobi White "Rules" (Frank Door, dir.)

Starita ‘Rules’ feat. Jarobi White of A Tribe Called Quest / Trent Park [OFFICIAL]

The video connects the stories of East and West Coast artists — White and Park from New York, and Starita from San Francisco (his adopted hometown). To pay homage to the late Phife Dawg and A Tribe Called Quest, Starita and Jarobi headed to St. Albans in Queens, visiting Malik “Phife Dawg” Taylor Way, ATCQ’s stomping grounds, for the video.

White enjoyed taking Starita on the symbolic walk that he took daily with Q-Tip and Phife Dawg as kids. “To be able to witness the duality of both those experiences — the hood (the tougher part) on one side of the neighborhood and the haven for black jazz entertainers and celebrities (Ella Fitzgerald, Count Basie, Lena Horne, Hurricane Carter, Roy Campanella) back in the 1930s on the other — it goes to show you I can really make something of myself,” says White. “I love to show people that’s what makes us, because half of our experiences was the Cosby Show and the other half like f***in’ hood, which I think lets our music blend so well. I love to show people that little walk from there to the store to the park because taking that walk changed what music is today.

“If me, Tip, and Phife didn’t take those walks everyday, who knows what music would sound like today?" - Jarobi White

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Director of Photography