Cuco "Amor de Siempre" (KinoPravda, dir.)

Chicano singer-songwriter Cuco has quickly risen to become one of music's most exciting young artists. The versatile and vulnerable California singer and multi-instrumentalist brings his emotional life to the forefront in his music, writing dripping love songs that fans connect with intimately.

To dig deeper into the complexities of love, Cuco created a heartfelt re-imagining of his track "Amor de Siempre" in collaboration with Los Angeles's Mariachi Lindas Mexicanas, an all-female traditional mariachi group. In this music video, Cuco and his community share their true stories about finding young love.