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Caviar London Appoints Ore Okonedo Head Of Music Video

Caviar London has appointed Ore Okonedo as the new Head of Music Videos. Ore will be working closely with Caviar’s long-standing Music Video Rep, Joceline Gabriel.

Ore's career in production began at Pixelloft. He then went on to Pulse, where he started producing and production managing music videos and documentaries working on projects such as Mary J Blige, Benjamin Clementine and Peace before joining Caviar in Mar 2015.

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Take That "These Days" (Henry Scholfield, dir.)

A tricky video boasting lots of in-camera effects that take you from a bed to outerspace and beyond... all without ever leaving the video set.

Henry Schofield, director: "we want it to feel a bit tongue in cheek, a bit unexpected"... So went the conversation at our first meeting and 10 days later I'm trying to keep a straight face as Mr. Barlow and Mr. Owen stroll onto set with ginger permed wigs, with Howard moments later looking like an uber-tanned auditionee for Towie. 

Besides their every-take-perfect professionalism and their great ideas... I gotta say, the guys are super down to earth and up for not taking it too seriously. Needless to say it was a brilliant experience working with them.

In one shot we're going from studio, to bed, to cheerleaders, to bathroom to kitchen...etc. Some furrowed brows and maybe a moment to two of "will this work" self doubt, but with a dream team of Katie Dolan as EP, Alicia Farren producing,  Mikey Hollywood on production design, Ashley Wallen killer-chroeographer and Ben Todd keeping an all seeing eye on aesthetic, we felt like an A-Team all ready to Macgyver like put it together. 

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Stromae "Ave Cesaria" (Henry Scholfield, dir.)

Here's a smart way to humanize Stromae, an International star on the verge of breaking America thanks to his stunning man or mannequin video "Papaoutai." Filmed in one-take, on VHS no less, at a party where Stromae updates Hot Jazz with his band and we catch snippets of stories as people evade or make eye-contact with the camera. And, as with all things shot on VHS: It was clearly recorded over something else.

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Ella Eyre "If I Go" (Henry Scholfield, dir.)

Here's a perfect example of using in-camera tricks to create the illusion of zero gravity...

Henry Schofield, director:

"-So the ceiling is the floor? - Yes... No... First the floor is the wall then the floor will be the floor... 

The concept itself threw up a lot of technical challenges and no less in the semantics of which way is up, at what point and for whom.