October 2012

3 Billion Justin Bieber Fans Can't Be Wrong

Biebermania shows no signs of abating...

VEVO just announced that Justin Bieber now has over 3 billion views on the video site. 

Also of note: Bieber holds the record for most video views in a 24 hour period  after getting 10.4 million views for "Beauty And A Beat" on premiere day. And the most viewed VEVO video of all-time with Baby, which has 791.7 million views and counting.

WATCH IT: Taylor Swift "Begin Again" (Philip Andelman, dir.)

98 out of 100 videos shot in Paris would be about Paris, with its touristy landmarks and famed architecture. Maybe it's because director Philip Andelman makes his primary home there, but he keeps the focus entirely on Taylor Swift and an understated love story, never letting her or the emotions get overwhelmed by the location. That's a good thing.(PS: The other video out of 100 that doesn't get distracted by The City Of Light? Adele "Someone Like You") --> watch "Begin Again"

Director Hannah Lux Davis on Cher Lloyd "Oath"

Hannah Lux Davis, director: "Since the song revolves heavily around friendship and loyalty, I loved the idea of following a group of badass girlfriends on an adventure. Starting them in detention was a quick way to show their character right off the bat. Even though fall was already nearing when we shot the video, I still felt that summery vibe in the song, so ending at the beach felt like a very fitting release of energy at the finale.

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