April 2013

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Worship This "Indifferent" (Jon Nix, dir.)

The music video for "Indifferent, the first single from Worship This!'s debut full-length album, Tomorrow, I'll Miss You. Tomorrow I'll Miss You will be released on Anti-Flag's label A-F Records. The video concept deals with an aging group of musicians facing mortality and a path telling them give it all up for the sake of maturity. They have to look within to find themselves and the glory of their past.

Shot at Cleveland's famous Now That's Class.

By Jon Nix on April 16, 2013 @ 7:24am PDT
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Psy "Gentlman" Breaking YouTube Records - Approaching 100 Million Views

Screw the reviews. The early data says that Psy "Gentleman" is a record-breaking smash. 

"Gentleman" got 20 million views int he first 24 hours, more than doubling the previous record of 8 million that Justin Bieber held for "Boyfriend."

At the time I publish this, "Genteman" is now over 92 million views in approximately 72 hours.

That's staggering. In every sense...

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Family Of The Year "Hero" (Isaac Rentz, dir.)

Family of the Year // "Hero" (Dir. Isaac Rentz)

The sacrifices are all too clear in this b/w character study of a professional bullrider, played by Nicola Sartor. The pain pills, the day job, the family back home, the pain pills. Whatever it takes to fulfill those childhood dreams...

And you thought being a musician or director was a tough gig.

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2 Chainz f/ Lil Wayne "Yuck" (Alex Nazari, dir.) - NSFW -

2 Chainz - Yuck ft. Lil Wayne

There's a certain genius in going classy clip for a song called "Yuck," even if there's only so classy you can take a song like this.  Director Alex Nazari keeps things mostly refined: There's an orchestra, and the naked ladies are painted gold, while 2 Chainz gets treated with a multiplicity effect and performs with Lil Wayne on a geometric neon stage.

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I/O "Wasted My Time" (BRTHR, dir.)

I/O- "Wasted My Time"

Time might be an illusion, but that doesn't mean that it can't mess with your head. Especially if you've got blood on your hands, and a guilty conscience. This latest video from BRTHR aka Alex Lee and Kyle Wightman, is crazy ambitious, mixing up what seems like countless different effects and treatments in a rapid-fire edit that takes you into what seems to be a similarly crazy mindset.

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