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IN TREATMENT: Nelly "Country Grammar" (Marc Klasfeld, dir.)

Most videos start with a treatment, which is essentially an idea put on paper. Some treatments are incredibly detailed, some are simple. Some videos wind up looking exactly as described in the treatment, and sometimes videos morph during the production process into something much different. In this recurring segment IN TREATMENT, Doug Stern compares and contrasts the original treatments with the final videos...

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LA Music Video Festival May 1 - 4 // Tickets On Sale Now!

Epic Music Videos! Prizes! Bands! Special Guests! Food! Art!

3rd Annual Los Angeles Music Video Fest May 1-4, 2013 8pm

Buy tix: http://bit.ly/2013LAMVFtix

Come see 4 nights of the most cutting edge music videos from around the world, meet the directors and musicians, vote for your favorites and party at the Downtown Independent Theater in downtown LA. More info coming soon on www.lamvf.com

HUGE special thanks to:

Technologic: Better, Faster, Stronger...

Today we launch a new feature with director Spence Nicholson, who will explore the digital cinema landscape as it is today, its past and look forward to the future....

NAB is the yearly meet up for the National Association Of Broadcasters, but in recent years it has been hijacked by digital cinema "cine" nerds. Every year there is a big product reveal just prior to NAB, and this year was a new product called the MōVI. 

TV Girl "Girls Like Me" (fourclops ::), dir.)

Directing duo fourclops continue to explore interactive terrain with this social music video for LA-based TV Girl.

“Girls Like Me” features you and your Facebook friends alongside the band's fanbased, who were shot via Skype sessions by fourclops. When you connect with the video via Facebook, it asks you "strike a pose" and then it mixes your photo in with a bunch of others taken from both your friends who have also participated in the interactivity.

Roger Ebert And The Greatest Music Video Ever Made

It was just yesterday that I read Roger Ebert's "Leave Of Presence," an announcement that he'd be  stepping away from the day-to-day grind and only review those movies he truly loved. Most likely, he loved them all. Even the bad ones. Maybe especially the bad ones if it inspired a great column or classic spat with his also departed sparring partner, Gene Siskel. 

OK Go + Saatchi & Saatchi Music Video Contest

OK Go made the viral video cool. Can they make the video contest cool?

Most music video professionals I know hate video contests, since it essentially asks you to work for free in hopes of fame and glory (and sometimes a cash prize). It's a good opportunity for someone trying to break in, but probably a bad deal for someone who trades in the business of ideas and executing them into a video.

Robin Thicke "Blurred Lines (UNRATED / NSFW)" (Diane Martel, dir.)

Last week's Robin Thicke, Pharrell and T.I. collabo "Blurred Lines" was one of those rare videos that managed to be both sexy and fun. And, even rarer: The clean version is the better version. This newly released UNRATED version of the video — aka NSFW aka nudity — might be more revealing, but leaving less to the imagination is sometimes less imaginative.

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Los Angeles Music Video Festival "LAMVF Spotlight: DANIELS Tonight 3/27" (Downtown Independent Theater @ 9PM, dir.)

We are counting down to our 3rd Annual Festival in May, but this month we couldn't be more excited to Spotlight the work of DANIELS. This dynamic duo has worked with everyone from Foster the People to Chromeo to The Shins. http://www.danieldaniel.us/ Join us at The Downtown Independent Theater in LA on Wed, March 27th at 8:30PM for a screening of DANIELS' videos along with some that have inspired them. They will also lead a special Q&A on working as a team, joined by some of their collaborators.